We exist because the cannabis industry deserves better. Better representation, better data, and better results.
Built from the streets of NYC.
The Green Truth NYC started with a simple observation: cannabis brands and dispensaries in New York needed a bridge. Brands had product but no feet on the street. Dispensaries wanted traffic but couldn't run activations alone.
We became that bridge. What started as grassroots hustle — one rep, one brand, one dispensary at a time — has grown into NYC's full-service cannabis consulting company, covering the entire state of New York. Sales, activations, social media, staffing, and career placement — all under one roof.
Today, we represent 10+ licensed brands, work with over 100 dispensaries, and power everything through our proprietary technology platform, Mary Jane OS — built in-house to give our team and our partners real-time intelligence on every activation, every sale, and every territory.
I didn't come to cannabis when it became profitable. I came up in it before any of that existed — and I'd do it all over again.
I first smoked in 2003. By 2005, at 12 years old, I was selling. I grew up knowing that "enough" wasn't going to be enough. My parents handled what they could — the basics were covered. But I came up knowing the difference between surviving and actually living, and I wasn't built to just survive. I learned to hustle early, and this plant was my way in. I started in the Reggie era — seeds, sticks and stems — from the plug on the corner to the China packs, all the way to the Cali packs. From dro and mids to the greenhouses and mixed lights, to light deps, all the way up to full indoor. I've done everything from nickels and dimes to pounds, boxes, and buying out the whole farm. I wasn't just selling — I was studying.
The whole time, I was saving money. Every dollar. I had one goal: California. Not to visit — to work. I graduated high school at 17, moved out on my own, and when I was 20 — I bought my farm. Three years in Northern California's Emerald Triangle, during the Prop 215 era, doing it for real. I wasn't visiting. I was working.
I've been arrested close to five dozen times — every single charge, marijuana. Never convicted — and I want that on record. Not once. I faced the consequences that came with operating in this space before the law caught up, and I'd do it all again. That's not something I carry with shame. That's something I carry as proof.
Twenty-plus years in this industry before it had a name. That's what I bring to The Green Truth.
When New York legalized, I wasn't figuring out the business — I was already building the infrastructure. Mary Jane OS, our route network, our brand relationships, our dispensary partnerships — none of it happened by accident. It happened because I understand cannabis at every level: the plant, the people, the culture, and the economics.
I'm not here because it's legal now. I would be in this regardless. And the brands and dispensaries that work with us know they're not working with someone who waited until it was legal and profitable. They're working with someone who was built for this.
What Makes Us Different
Tech-Powered Operations
Mary Jane OS is our proprietary CRM built specifically for cannabis activations. GPS-verified visits, real-time receipt scanning, commission tracking, and automated briefings. No spreadsheets, no guesswork.
Territory Intelligence
We don't just send reps out and hope for the best. Every route is optimized, every territory is mapped, and every visit is tracked. We know which dispensaries convert and which need more attention.
Relationships First
The cannabis industry in NYC is built on trust. Our reps aren't just salespeople — they're relationship builders who become trusted partners to every dispensary they visit.
Transparent Reporting
Every brand partner gets access to real sell-through data, not estimates. Every dispensary sees exactly what activations are bringing to their floor. No smoke, just truth.
The Green Truth, Verified.
It's not just a tagline — it's how we operate. Every claim is backed by data. Every activation is tracked. Every result is verified. In an industry full of hype, we bring receipts.
Let's work together.
Whether you're a brand, a dispensary, or someone looking to build a career in cannabis — we'd love to hear from you.