We exist because the cannabis industry deserves better. Better representation, better data, and better results.
Built from the streets of NYC.
The Green Truth NYC started with a simple observation: cannabis brands and dispensaries in New York needed a bridge. Brands had product but no feet on the street. Dispensaries wanted traffic but couldn't run activations alone.
We became that bridge. What started as grassroots hustle — one rep, one brand, one dispensary at a time — has grown into NYC's full-service cannabis consulting company, covering the entire state of New York. Sales, activations, social media, staffing, and career placement — all under one roof.
Today, we represent 10+ licensed brands, work with over 100 dispensaries, and power everything through our proprietary technology platform, Mary Jane OS — built in-house to give our team and our partners real-time intelligence on every activation, every sale, and every territory.
About The Green Truth
The Green Truth NYC is New York's only full-service cannabis consulting company. We bridge the gap between licensed brands and the dispensaries that sell their product — providing the infrastructure, the relationships, and the technology that this industry has been missing.
We handle the entire lifecycle: selling product into dispensaries, running in-store activations, managing social media presence, providing trained staff, and collecting every dollar you're owed. Our operations are powered by Mary Jane OS — our proprietary CRM built specifically for cannabis distribution, with GPS-verified visits, real-time analytics, and automated reporting.
We currently represent 10+ licensed brands, work with over 100 dispensaries statewide, and operate with a growing team of field representatives across New York. Every activation tracked. Every route optimized. Every result verified.
I didn't come to cannabis when it became legal. I've been in this industry for over twenty years — long before New York had a licensing framework, long before any of this was "mainstream."
I grew up understanding the plant, the culture, and the economics behind it. From the underground market to commercial cultivation in California's Emerald Triangle — I've operated at every level of this business. That experience isn't something you can learn from a textbook or pick up at a conference. It's earned.
When New York legalized, I wasn't starting from scratch — I was already building the infrastructure. Mary Jane OS, our dispensary network, our brand partnerships — none of it happened by accident. It happened because I've spent two decades learning what works, what doesn't, and what this industry actually needs to scale.
The brands and dispensaries that work with us know they're not working with someone who showed up when it became profitable. They're working with someone who was built for this.
What Makes Us Different
Tech-Powered Operations
Mary Jane OS is our proprietary CRM built specifically for cannabis activations. GPS-verified visits, real-time receipt scanning, commission tracking, and automated briefings. No spreadsheets, no guesswork.
Territory Intelligence
We don't just send reps out and hope for the best. Every route is optimized, every territory is mapped, and every visit is tracked. We know which dispensaries convert and which need more attention.
Relationships First
The cannabis industry in NYC is built on trust. Our reps aren't just salespeople — they're relationship builders who become trusted partners to every dispensary they visit.
Transparent Reporting
Every brand partner gets access to real sell-through data, not estimates. Every dispensary sees exactly what activations are bringing to their floor. No smoke, just truth.
The Green Truth, Verified.
It's not just a tagline — it's how we operate. Every claim is backed by data. Every activation is tracked. Every result is verified. In an industry full of hype, we bring receipts.
Let's work together.
Whether you're a brand, a dispensary, or someone looking to build a career in cannabis — we'd love to hear from you.